1. Products
  2. Solutions
  3. Insights+
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  5. About
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  1. Products
  2. Solutions
  3. Insights+
  4. News & content
  5. About
  1. Launch

Horizon

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Year established

2021

Location

Mainz Germany

Primary Industry

Marketing/Advertising

About

Based in Mainz, Germany, and founded in 2021, 021 Software GmbH, dba Horizon, provides a platform that integrates data on consumer behaviour and makes the best decisions for new product innovations. Daniel Putsche and Lutz Petrean are the co-founders of the company. In September 2022, Horizon raised EUR 1.4 million in pre-seed funding from Catapult and Investitions-und Strukturbank Rheinland-Pfalz. The company provides products in various categories, including FMCG, digital services, digital platforms, D2C/FBA, and mobile apps. The firm's test variations include pricing tests, feature tests, value proposition tests, brand tests, and target group tests. The startup offers services such as testing-as-a-service and incognito testing, along with solutions like idea validation, market validation, pretotyping, product-market fit, and continuous insight testing. Horizon generates revenue through its subscription plans, including the starter plan for EUR 49 per test, the essential plan for EUR 149 per month, and the professional plan for EUR 449 per month. The organization plans to use the September 2022 funding to extend its customer base, hire people in key positions, and develop its product to the next level.
Current Investors
Investitions- und Strukturbank Rheinland-Pfalz, Catapult

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Primary Industry
Marketing/Advertising
Sub Industries
Market Research & Consulting, Sales & Marketing Software, Analytics & Performance Software, Information Services
Website
www.gethorizon.net
Verticals
Research (Non-Medical)
Company Stage
Early Stage
Total Amount Raised
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