Horizon Media, Inc.

Horizon Media, Inc. is a performance marketing agency specializing in delivering innovative advertising solutions through data-driven methodologies, enhancing client engagement and user experience across multiple digital platforms. Founded in 1989, Horizon Media, Inc. operates as a marketing agency based in New York, US, providing comprehensive advertising services.

The company was established by a group of founders including Aboubacar BA, Ali Meddah, Armando Pérez, Christopher Loughlin, Jessica Stone, and Jose Olea. In December 2021, LionTree and Temasek Holding agreed to acquire a minority stake in Horizon Media, Inc. , though financial terms were not disclosed. Horizon Media specializes in a suite of digital solutions that enhance user experience through personalized content and targeted advertising.

Their offerings include advanced cookie management tools designed to facilitate customized website functionality and user interactions. By leveraging aggregated data, these tools help improve navigation and engagement across various platforms, serving a diverse clientele of online retailers, advertising partners, and service providers in North America, Europe, and Asia-Pacific. The company's revenue is generated primarily through a subscription-based model, allowing clients to access their digital solutions and analytics services. Typically structured as annual agreements, this model provides tiered pricing options based on the level of service and features required.

Flagship products aim to deliver measurable advertising performance and insights into user engagement, essential for clients focused on driving sales and maximizing return on investment. Horizon Media, Inc. plans to utilize the recent acquisition in December 2021 to continue expanding its platform. Specific future initiatives include the development of new products aimed at enhancing user engagement and the launch of new market expansion strategies in targeted regions by 2023.

The funding from the acquisition will support these initiatives, fostering further growth in their advertising solutions.