Horando Deutschland GmbH

Based in Germany, Horando Deutschland GmbH is an online retailer specializing in luxury watches, providing a curated collection of both new and certified pre-owned timepieces from renowned brands. Horando Deutschland GmbH, established in 2013 in Hannover, Germany, operates in the online luxury watch retail sector, focusing on high-quality timepieces. Founded by Stefan Sebök, the company has completed a total of 2 deals, with its most recent funding round occurring on January 11, 2023. HORANDO specializes in the online retail of luxury watches, offering a curated selection of both new and certified pre-owned timepieces from renowned brands such as Rolex, Omega, Patek Philippe, and Breitling.

The company guarantees the authenticity of each watch, providing customers with original packaging and accessories, while also ensuring that all pre-owned watches are meticulously inspected and certified by partner watchmakers. The primary target audience includes collectors, watch enthusiasts, and individuals seeking high-quality watches for personal use or as gifts. HORANDO operates in multiple geographical markets, focusing on luxury-seeking customers across Europe and extending to clientele globally, thus establishing a broad reach in the luxury watch segment. The revenue model of HORANDO is primarily driven by direct-to-consumer sales through their online platform, where customers can purchase luxury watches at competitive prices.

The company engages in individual transactions that typically involve the sale of luxury timepieces, which include flagship models like the Rolex Submariner, Omega Seamaster, and Patek Philippe Nautilus, among others. Customers have the option to either buy new watches or select from a range of certified pre-owned options, benefiting from a 14-day return policy that adds convenience to the purchasing process. The pricing structure is designed to reflect the premium nature of their products, catering to discerning consumers who are willing to invest in high-quality timepieces. This direct sales approach, coupled with the assurance of quality and authenticity, positions HORANDO as a trusted player in the luxury watch market.

In January 2023, Horando Deutschland GmbH raised an undisclosed amount of venture funding from new investor BraWo Capital. With this funding, the company plans to expand its product offerings and enhance its online platform. Future product launches include exclusive models and partnerships with additional luxury brands to attract a broader audience. The company also aims to penetrate new markets, particularly in Asia and North America, by the end of 2024, capitalizing on its established reputation and online sales model.