Honey Birdette US Inc.

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Honey Birdette US Inc. - overview

Established

2006

Location

Los Angeles, CA, US

Primary Industry

Retail

About

Founded in 2006 by Eloise Monaghan and based in California, US, Honey Birdette US Inc. , operates as a luxury lingerie and intimate accessories retailer. In 2011, BBRC invested in Honey Birdette, and in June 2021, PLBY Group, Inc. , acquired Honey Birdette.


As of 2023, the company has over 60 stores globally, including locations in Australia, the United Kingdom, and the United States. The company provides a line of products including bras, bottoms, thongs, bustiers and corsets, bodysuits, suspenders, briefs, stockings, dresses and skirts, robes and chemises, and other accessories such as bondage, toys, cuffs and collars, latex, and more items for women. In addition to its physical stores, Honey Birdette also offers an online shopping experience that allows customers to browse and purchase products. The firm's website features an extensive range of products, as well as detailed product descriptions and sizing information to ensure a seamless shopping experience.


Current Investors

BBRC World Wide

Primary Industry

Retail

Sub Industries

Clothing Stores, Internet

Website

www.honeybirdette.com

Verticals

E-commerce

Total Amount Raised

Subscriber access only

Honey Birdette US Inc. - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-on, Trade SaleCompletedHoney Birdette US Inc.-
LP DirectCompletedHoney Birdette US Inc.-

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