Home24 AG

Home24 AG is a leading online furniture retailer based in Germany, offering a wide array of home furnishings and decor items through its digital platform, enhancing consumer shopping experiences across Europe. Founded in 2009 in Berlin, Germany, Home24 AG specializes in online furniture sales. The company had an IPO on June 15, 2018, raising EUR 150 million at a share price of EUR 23. Home24 AG does not have any known subsidiaries or parent companies.

The CEO, Marc Appelhoff, leads the company, which previously underwent a change in ownership structure when Kinnevik exited its stake in 2019. The firm has successfully completed 12 deals since its inception, with total funding raised amounting to EUR 150 million. Home24 is an online furniture retailer offering over 500,000 home furnishings and accessories. Their product range includes sofas, beds, dining tables, and decor items designed for diverse living spaces.

The company provides a seamless online shopping experience for customers across Germany and Europe, with reliable delivery and optional assembly services. In 2016, Home24 AG reported revenue of EUR 269,860,172. 1, alongside an EBITDA loss of EUR 51,247,609. 7 for the same year.

Revenue is generated primarily through direct-to-consumer sales on their online platform, offering various payment options and promotional discounts to enhance customer satisfaction. Following its IPO in June 2018, Home24 AG plans to utilize the raised EUR 150 million to enhance customer experience, improve its logistics network, and upgrade its technology platform. The company is focused on expanding its market presence across Europe, although specific new product launches and geographic targets have not yet been disclosed.