Holdsport Pty Ltd
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Holdsport Pty Ltd - overview
Established
1986
Location
Cape Town, -, South Africa
Primary Industry
Consumer Products
About
Founded in 1986 and based in Cape Town, South Africa, Holdsport Pty Ltd operates primarily in the retail sector, providing a wide range of sporting goods and outdoor merchandise. In November 2024, Frasers Group agreed to acquire Holdsport Pty Ltd from Long4Life Limited. As of 2024, the company is led by its CEO, Bradley Moritz. The company's core product offerings include a diverse range of sporting goods, outdoor apparel, technical equipment, and recreational merchandise, designed to meet the needs of an active customer base.
These products are sold through the company's flagship brands, Sportsmans Warehouse and Outdoor Warehouse, as well as through the specialty sneaker and apparel retailer Shelflife. In addition to retail sales, Holdsport operates Performance Brands, which supplies and wholesales technical apparel and equipment to the broader sporting and outdoor industry. The company serves customers from outdoor enthusiasts to professional athletes. Holdsport generates revenue primarily through direct-to-consumer sales in its retail stores, as well as through wholesale partnerships with various distributors and retailers.
Revenue is further bolstered by the wholesale distribution of Performance Brands' products to other retailers, ensuring a steady flow of income from a broad client base.
Primary Industry
Consumer Products
Sub Industries
Recreational Hobbies & Sporting Goods, Recreational Product Stores
Website
www.holdsport.co.za/
Total Amount Raised
Subscriber access only
Holdsport Pty Ltd - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Holdsport Pty Ltd | - |
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