Hivery

Red Analytics Pty Ltd, based in Sydney, Australia, specializes in providing advanced retail optimization solutions through its AI-driven platform, HIVERY Curate, enhancing product assortments for retailers and CPG brands. Founded in 2015 in Sydney, Australia, Red Analytics Pty Ltd focuses on retail optimization through advanced technology solutions. The company was co-founded by Franki Chamaki, Jason Hosking, Matthew Robards, and Menkes van den Briel, with Jason Hosking currently serving as CEO. Red Analytics has completed 9 deals to date, with its latest funding round being Series B, raising AUD 42.

056 mn led by Tiger Global Management. The company has achieved a total fundraising of AUD 42. 056 mn and currently holds a valuation of AUD 207. 818 mn.

HIVERY specializes in advanced retail optimization solutions, primarily through its flagship product, HIVERY Curate. This AI-driven platform employs sophisticated machine learning algorithms and applied mathematical models to create hyper-local assortment strategies tailored to specific merchandise constraints. By simulating various assortment strategies, HIVERY Curate enables retailers and Consumer Packaged Goods (CPG) brands to predict the impact of their decisions at the store level within minutes. The platform serves a diverse clientele, including CPG brands aiming to enhance their product assortments and retailers focused on maximizing sales and consumer satisfaction.

HIVERY’s solutions have been deployed in various geographical markets, particularly across North America and Europe, where they cater to both large retailers and smaller niche players seeking competitive advantages through data-driven insights. HIVERY generates revenue through a subscription-based model that allows clients to access its suite of AI-driven tools and resources. Customers, including retailers and CPG brands, typically engage in annual contracts that grant them access to HIVERY Curate and related services, facilitating ongoing optimization of their assortment strategies. This business model ensures a steady revenue stream while providing clients with continuous support as their needs evolve.

Additionally, the company may engage in partnerships with larger retail chains to develop customized solutions, further enhancing their market presence. The pricing structure for these subscriptions aligns with the services offered, providing clients with scalable options based on their specific operational requirements and the breadth of features included in the HIVERY Curate platform. In November 2024, Hivery filed for bankruptcy protection, which may affect future growth strategies. Previous plans included utilizing recent funding to support upcoming product launches and market expansion, although specific upcoming products or targeted markets were not detailed.

The company had aimed to leverage its latest funding to bolster its market presence and enhance its offerings, but the bankruptcy filing indicates a significant shift in its operational strategy.