HiScene

HiScene is a China-based company specializing in innovative augmented reality (AR) solutions, enhancing human-computer interaction and communication across various sectors. Founded in 2012 in Shanghai, China, HiScene focuses on developing AR technologies. The company has raised a total of CNY 270 million across multiple funding rounds, with its latest funding being a Series C round in September 2021 led by CPE Funds Management. Chunyuan Liao currently serves as the CEO.

HiScene has conducted 7 deals to date, with its technology primarily targeting industrial applications for enhanced operational efficiency. HiScene offers a suite of products aimed at improving human-computer interaction through augmented reality. Their primary offerings include the HiAR G300, HiAR G200, and HiAR H100 smart glasses, designed for industrial use, remote communication, and collaboration. The company also provides cloud-based services featuring AI/AR algorithms, big data analytics, and communication connectivity, tailored for sectors like public safety, manufacturing, and industrial maintenance.

The products are marketed primarily in Southeast Asia, Europe, and North America, targeting enterprises that seek advanced AR solutions. The company's revenue is derived from direct sales of its AR hardware and subscription services for cloud offerings. Transactions typically consist of one-time purchases for devices such as the HiAR smart glasses, along with recurring fees for access to AI/AR services and technical support tailored for industrial applications. Their sales strategy focuses on partnerships with large enterprises in sectors like public safety and manufacturing, offering customized technology solutions.

The revenue framework follows a business-to-business model, emphasizing tailored AR solutions for corporate clients. HiScene plans to utilize its recent funding of CNY 270 million from the Series C round to advance the development of its AR platform, HiAR Space. The company is also looking to expand its offerings, release new products, and penetrate new markets. Areas of targeted expansion include increased outreach in Southeast Asia and further establishment in European markets, with plans to initiate these efforts by 2023.

The funding will support the enhancement of their products and services, aligning with their strategic growth initiatives.