High Street Essentials Private Limited

Founded in 2012 and based in Noida, India, High Street Essentials Private Limited trading name under FabAlley, is an online shopping platform for fashion accessories and apparel for women. The company also offers its products through offline stores around India. Headquartered in New Delhi, India, the company has since expanded its global footprint via online sales reaching markets such as the US and UK. In May 2024, High Street Essentials Private Limited closed a round of venture funding from individual investors.

The round was part of a larger INR 5 billion equity and venture debt funding. FabAlley's product portfolio encompasses a range of apparel and accessories, meeting to the needs of women across different age groups and fashion sensibilities. The brand's collections include tops, dresses, bottoms, and outerwear, as well as a selection of accessories such as bags, jewelry, and footwear. The company's design team monitors global fashion trends and translates them into individual pieces usually under USD 50.

FabAlley's primary revenue stream is derived from the sale of its fashion products through its e-commerce platform, as well as through partnerships with online and offline retailers. The company has also established a presence on social media platforms, leveraging influencer marketing and targeted digital campaigns to reach and engage with its target audience. The company will use the funding in 2024 to accelerate its market presence in India as well as support its international expansion.