High Gear Media
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High Gear Media - overview
Established
2007
Location
Palo Alto, CA, US
Primary Industry
Media
About
High Gear Media operates as a digital media company focusing on automotive content and e-commerce platforms, catering to automotive enthusiasts and consumers with a variety of detailed vehicle information. Founded in 2007 and headquartered in Palo Alto, US, High Gear Media is a digital media company that creates online automotive content. In September 2014, Internet Brands, part of Kohlberg Kravis Roberts, acquired High Gear Media, although financial terms were not disclosed. The firm has completed three deals total, with the latest funding round being a Series B, where they raised USD 5.
36 mn, led by DAG Ventures, alongside investors like Accel and Greylock Partners. The company currently holds a valuation of USD 16. 87 mn. High Gear Media specializes in a comprehensive suite of automotive e-commerce platforms, providing detailed vehicle reviews, ratings, pricing, comparisons, and specifications.
They attract over 11 million monthly visitors and produce over 1,000 unique articles each month, serving car buyers, dealerships, and automotive retailers primarily in North America and Europe. High Gear Media's revenue model is primarily based on advertising and partnerships within the automotive industry. The company generates income through direct-to-consumer transactions on its e-commerce platforms, utilizing display advertisements and sponsored content to enhance client visibility and traffic. Their services cater to both B2B and B2C segments, allowing automotive brands to effectively engage with in-market car shoppers.
Following the acquisition in September 2014, High Gear Media plans to leverage its recent funding to expand its product offerings and enhance its e-commerce capabilities. The company is targeting growth in North American and European markets by developing new automotive content and features. Specific timelines for product launches have not been disclosed, but the focus remains on utilizing the USD 5. 36 mn raised to support these initiatives and further integrate into the automotive e-commerce landscape.
Current Investors
KKR, MH Sub I, LLC, Accel
Primary Industry
Media
Sub Industries
Internet, Media
Website
www.highgearmedia.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
High Gear Media - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | High Gear Media | - |
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High Gear Media - employee data
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