Hickies, Inc.
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Hickies, Inc. - overview
Established
2011
Location
Brooklyn, NY, US
Primary Industry
Consumer Products
About
Hickies, Inc. designs innovative no-tie elastic shoelaces that convert traditional sneakers into comfortable slip-ons, enhancing user convenience and addressing common footwear issues for active individuals and parents alike. Hickies, Inc. specializes in providing elastic shoelaces that simplify the act of wearing shoes.
Founded in 2011 in Brooklyn, US, the company has completed 3 deals, with its most recent funding round taking place in October 2016, where it raised USD 10. 00 mn led by Sforza Holding. The CEO and founder, Mariquel Waingarten, has been pivotal in the company's strategic direction. Hickies specializes in innovative no-tie elastic shoelaces, designed to transform traditional sneakers into comfortable slip-ons.
Their core offering includes a variety of laces engineered for customizable fit, ensuring shoes remain securely fastened without traditional tying. The HICKIES lacing system enhances user convenience with quick on-and-off functionality, targeting active individuals, fitness enthusiasts, and parents seeking hassle-free footwear solutions for children. HICKIES products are sold in the United States, Canada, and select European countries, emphasizing practical and stylish footwear enhancements. Hickies generates revenue primarily through direct-to-consumer sales via their online platform, where customers can purchase individual or bundled offerings.
The company’s diverse product line includes original laces, metallic options, and laces specifically designed for children. HICKIES has expanded its product reach through partnerships with retailers, emphasizing customer engagement through promotional offers. In October 2016, Hickies, Inc. secured USD 10.
00 mn in venture funding led by Sforza Holding, with participation from Endeavor Catalyst and other investors. The funds will support the development and launch of new products, expansion into new international markets, and brand collaborations. The company aims to enhance its market presence by entering new geographic regions, although specific markets have not been disclosed, it is expected that these efforts will unfold in the near future.
Current Investors
Endeavor Catalyst, Sforza Holding, Collaborative Fund
Primary Industry
Consumer Products
Sub Industries
Recreational Hobbies & Sporting Goods, Footwear, Accessories
Website
www.hickies.com
Verticals
E-commerce
Total Amount Raised
Subscriber access only
Hickies, Inc. - employee data
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