Hibetter CO.,LTD
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Hibetter CO.,LTD - overview
Established
2002
Location
Seoul, -, South Korea
Primary Industry
Consumer Products
About
Based in Seoul, South Korea, and founded in 2002, Hibetter CO. ,LTD, formerly known as JOONGWON CO. , LTD, provides a variety of products related to hygiene and sanitary. As of 2023, the company is headed by its CEO Seonghoon Kim.
In June 2023, Ascent Private Equity agreed to acquire an 80% majority stake in JOONGWON from Monalisa and SsangYong C&B Inc. for KRW 92 billion. The company offers a wide range of hygiene products such as sanitary pads, wet tissue, and wet wipes. Additionally, the firm also provides diapers.
The firm brand portfolio includes Secret Day, Super Daddy, Qualitative, and Sense.
Current Investors
Monalisa, SsangYong C&B Inc.
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
www.hibetter.co.kr/
Verticals
Manufacturing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Hibetter CO.,LTD - timeline of key events

Hibetter CO.,LTD - financials
| Fiscal Year Ended | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 |
|---|---|---|---|---|---|---|---|
| Revenue (USD) | 29,867,621,579 | 35,568,909,907 | 41,772,424,602 | 48,982,313,091 | - | - | - |
| % Revenue Growth (YoY) | - | 19.1% | 17.4% | 17.3% | - | - | - |
| EBITDA (USD) | 3,889,847,191 | 4,958,995,997 | 4,393,871,318 | 8,285,718,024 | - | - | - |
| Operating Income (USD) | 3,532,637,579 | 3,879,269,366 | 3,028,088,903 | 6,576,220,664 | - | - | - |
| Operating Margin | 11.8% | 10.9% | 7.2% | 13.4% | - | - | - |
| % EBITDA Margin | 13.0% | 13.9% | 10.5% | 16.9% | - | - | - |
| NET Income (USD) | 2,692,800,147 | 2,716,987,987 | 2,298,779,729 | 5,267,072,694 | - | - | - |
| % Net Margin | 9.0% | 7.6% | 5.5% | 10.8% | - | - | - |
Hibetter CO.,LTD - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | Hibetter CO.,LTD | - | ||||||||
| Add-on, Trade Sale | Completed | Hibetter CO.,LTD | - |
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Hibetter CO.,LTD - employee data


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