HH Global Ltd.

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HH Global Ltd. - overview

Established

1991

Location

London, Surrey, UK

Primary Industry

Marketing/Advertising

About

HH Global Ltd. , headquartered in London, UK, offers innovative digital production and procurement solutions, leveraging advanced technology to optimize brand strategies and enhance supply chain efficiencies for diverse clients worldwide. Founded in 1991, HH Global Ltd. specializes in creative production and procurement services.


The company has undergone a strategic evolution, focusing on maximizing operational efficiencies and sustainability. It currently operates globally with headquarters in London, UK. The CEO is Lee Humphreys, and the founder, Alex Simba, has a background in establishing firms in the same sector. In October 2021, the company completed a BUYOUT round, raising GBP 100.


000 mn, with Blackstone Group as a key investor. The total amount raised by the company to date is GBP 100. 000 mn. HH Global is a global creative production and procurement solutions company that provides a comprehensive suite of technology-driven services aimed at optimizing brand strategies and enhancing supply chain efficiencies.


Their core offerings include creative and digital services, technology solutions, procurement logistics, and sustainability-focused initiatives. The company employs advanced technology platforms to facilitate end-to-end marketing effectiveness, streamline operations, and reduce waste in the production process. HH Global's client base includes major brands in sectors such as FMCG, financial services, and non-profit organizations, serving customers across diverse geographical markets including North America, Latin America, EMEA, and the Asia-Pacific region. These products and services are designed to meet the needs of large-scale enterprises seeking to improve brand visibility while adhering to sustainability goals.


In the most recent year of 2018, HH Global reported a revenue of GBP 403,868,649. 70 and an EBITDA of GBP -1,880,976. 60 for 2023. The company generates revenue through a combination of B2B partnerships and service agreements, structured around its technology and creative offerings.


Revenue streams may include subscription models for access to their proprietary technology platform, as well as service fees tied to specific projects or deliverables in creative production and procurement. The company collaborates with clients on various contractual arrangements that may cover long-term partnerships, enabling ongoing service provision and support. Additionally, transaction structures may involve set pricing or tailored proposals to accommodate the unique requirements of each client, particularly for flagship services that are integral to their sustainability objectives. The focus on measurable outcomes and performance metrics also contributes to client engagement and retention in these agreements.


HH Global plans to utilize the funding received in October 2021 to support a dividend recapitalization. While specific upcoming products or services have not been mentioned, the company continues to focus on enhancing its technology-driven offerings. There are intentions to expand into new geographic markets, though specific regions have not been disclosed. The financing will assist in bolstering its operational capacity to accommodate growing client demands and sustainability initiatives.


Current Investors

Blackstone Group

Primary Industry

Marketing/Advertising

Sub Industries

Market Research & Consulting, eMarketing/Digital Marketing, Advertising Agencies & Media Buyers, BPO Services

Website

www.hhglobal.com

Verticals

AdTech

Company Stage

Mature - Buyout

Total Amount Raised

Subscriber access only

HH Global Ltd. - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-onCompletedNorthell Partners Ltd.-
Add-on, Trade SaleCompletedDisplayplan Ltd.-
Private DebtCompletedHH Global Ltd.-
Add-on, Trade SaleCompletedNoosh, Inc.-
Add-onCompletedPaperChainManagement BV-

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