Heymat AS

Based in Nordland, Norway, and founded in 2015 by Sonja Djønne and Thoralf Lian, Heymat AS operates as a provider of doormats, such as indoor mats and outdoor mats, to residential customers and businesses looking for better entrance solutions. In February 2023, Heymat AS raised NOK 20 million in venture funding from Investinor and Arctic Investment Group. As of 2024, the company is led by its CEO, Cecilie Garfalk. The company provides a wide range of home products, such as indoor doormats, including luxury carpet mats, decorative printed mats, non-slip mats, microfiber mats, and personalized mats.

For outdoor mats, the firm offers durable options like coir mats, rubber mats, entryway mats, welcome mats, and drainage mats. Additionally, Heymat AS offers outlet products such as seasonal doormats, clearance items, limited edition designs, sample mats, and bulk orders for retailers and customers to have durable and functional entrance solutions for both residential and commercial spaces. The company generates revenue from the sale of doormats through its e-commerce platform, offering indoor doormats priced between EUR 50 and EUR 200, outdoor mats ranging from EUR 30 to EUR 150, and specialty outlet items available for EUR 20 to EUR 100. The company plans to use its proceeds from February 2024 funding to grow its business internationally.