Hero Brands Ltd
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Hero Brands Ltd - overview
Established
2018
Location
Glasgow, -, UK
Primary Industry
Business Support Services
About
Founded in 2018, Hero Brands Ltd is a UK-based holding company specializing in brand development, franchising, and investment in the food and hospitality sector. In May 2025, True and Hero Brands invested in GDK International Ltd. Hero Brands Ltd operates multiple food and beverage brands, including German Doner Kebab (GDK), Island Poké, and Choppaluna. The company provides franchise development, operational support, and strategic investment to help brands expand globally.
Its portfolio includes fast-casual dining concepts that emphasize quality ingredients, innovative menu offerings, and scalable business models. The company generates revenue through franchise fees, brand licensing, and direct restaurant operations. By partnering with franchisees and investors, Hero Brands Ltd ensures sustainable growth and profitability across its portfolio.
Primary Industry
Business Support Services
Sub Industries
Business Support Services, Food, Restaurants & Nightlife
Total Amount Raised
Subscriber access only
Hero Brands Ltd - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Growth | Completed | German Doner Kebab | - |
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