HEPMIL Media Group

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HEPMIL Media Group - overview

Established

2012

Location

Singapore, -, Singapore

Primary Industry

Media

About

Hepmil Media Group Pte Ltd is a Singapore-based company specializing in influencer marketing, content creation, and social media management, designed to enhance brand visibility across Southeast Asia. Hepmil Media Group Pte Ltd focuses on connecting brands with content creators to produce engaging marketing content. Founded in 2012 in Singapore, the company has undergone strategic pivots to enhance its operations. The founding team includes Adrian Ang and Karl Mak, with Ana Maia and Karl Mak currently serving as co-CEOs.


In October 2025, Publicis Groupe S. A. , agreed to acquire HEPMIL Media Group from Bent Pixels, MSW Ventures, Pavilion Capital and Quest Ventures. Financial terms of the transaction were not disclosed.


HEPMIL Media Group specializes in influencer marketing, content creation, and social media management. The company connects brands with a network of content creators and manages comprehensive marketing campaigns across six key markets: Singapore, Malaysia, the Philippines, Thailand, Vietnam, and Indonesia. These offerings cater to brand agencies seeking innovative content strategies to engage consumers effectively. In the most recent financial year of 2022, HEPMIL Media Group reported a revenue of USD 9,359,277.


40 with an EBITDA of USD -135,680, reflecting its operational performance in the influencer marketing landscape. In December 2023, Hepmil Media Group Pte Ltd raised USD 1 million in venture funding, which will be utilized to enhance its service offerings and expand into new markets. The company is planning to launch new products aimed at increasing engagement and brand visibility, while targeting expansions primarily into untapped markets within Southeast Asia. These initiatives demonstrate Hepmil's commitment to scaling its operations and addressing the evolving needs of its client base.


HEPMIL Media Group generates revenue through branded content campaigns, influencer marketing solutions, creator partnerships, digital advertising, and monetization of social platforms across Southeast Asia markets. In October 2025, Publicis Groupe S. A. , agreed to acquire HEPMIL Media Group from Bent Pixels, MSW Ventures, Pavilion Capital and Quest Ventures.


Financial terms of the transaction were not disclosed. The October 2025 acquisition will help the company to Gains global scale, access to Publicis’ data and tech, expanded brand partnerships, stronger monetization, and resources to accelerate growth across Southeast Asia markets.


Current Investors

Pavilion Capital, Bent Pixels, Quest Ventures

Primary Industry

Media

Sub Industries

Advertising Agencies & Media Buyers, Digital Media

Website

www.hepmil.com/

Verticals

AdTech

Company Stage

Series A

Total Amount Raised

Subscriber access only

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