HEODAK

Based in Seoul, South Korea, and founded in 2010, HEODAK operates as a food manufacturing company that produces and sells processed chicken products and protein‑based ready‑to‑eat meals within the packaged food and home meal replacement industry. In January 2022, Fresh Easy, a portfolio company of SBI Investment Korea, AJU IB Investment, Anchor Equity Partners, NH Investment & Securities, and AG Investment, fully acquired HEODAK for KRW 100 billion. As of 2026, the company is led by CEO Young-tae Ko. HEODAK operates a food manufacturing and distribution company specializing in processed chicken breast products and health‑oriented ready‑to‑eat meals.

Its product portfolio includes chicken breast in various formats, steak, cube, sausage, protein snacks and drinks, and expanded home meal replacement offerings such as rice bowls and side dishes, sold primarily through its own e‑commerce platform and partner channels. The company's revenue is generated mainly through direct‑to‑consumer online sales of its branded food products via its proprietary mall, alongside sales through marketplaces and distribution partners. Additional revenue comes from co‑developed HMR products and OEM and ODM collaborations with restaurant and franchise brands, which broaden product reach beyond core chicken‑breast sales. The January 2022 acquisition aims to support Fresh Easy in leveraging HEODAK's suite of protein food products to manufacture and deliver meal kits to consumers.

In addition, HEODAK is planning to expand its sales channels from production to online and offline channel distribution and overseas exports.