Helo Group
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Helo Group - overview
Established
1919
Location
Hanko, -, Finland
Primary Industry
Consumer Products
About
Helo Group specializes in the design and manufacturing of sauna products, enhancing health and well-being through innovative solutions that cater to diverse consumer needs. Founded in 1919 in Hanko, Finland, Helo Group is dedicated to designing sauna experiences. The company was previously part of Saunatec Group, which was sold to ABN AMRO Capital in November 2006. Louise Hahn-Nissen, the founder, has a history of entrepreneurship in similar domains.
Helo Group primarily offers an array of sauna products, including electric heaters, wood-burning heaters, steam baths, and infrared saunas. Their offerings aim to enhance user experiences, promoting health and wellness across various market segments, including individual consumers and businesses. In the most recent fiscal year, 2023, Helo Group reported a revenue of USD 69. 11 mn and an EBITDA of USD 76.
75 mn, generated through direct sales and partnerships with retailers and wholesalers. Looking ahead, Helo Group plans to introduce several new sauna products designed to leverage emerging technologies, with launches anticipated in the next fiscal year. The company is focusing on expanding its presence in the European and North American markets by 2025, utilizing the proceeds from its recent funding round to support these initiatives.
Primary Industry
Consumer Products
Sub Industries
Consumer Products, Consumer Services, Heating, Cooling & Ventilation Equipment and Services
Website
www.helosauna.com
Company Stage
Buyout
Total Amount Raised
Subscriber access only
Helo Group - timeline of key events

Helo Group - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | TylöHelo Group Oy | - | ||||||||
| Secondary Buyout | Completed | Helo Group | - | ||||||||
| Public to Private | Completed | Helo Group | - |
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Helo Group - employee data


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