Helm Incorporated
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Helm Incorporated - overview
Established
1943
Location
Plymouth, MI, US
Primary Industry
Marketing/Advertising
About
Helm Incorporated is a company that specializes in providing detailed OEM manuals, service bulletins, and wiring diagrams essential for machinery and vehicle maintenance. Founded in 1943 in Plymouth, US, Helm Incorporated delivers critical documentation solutions for automotive manufacturers and repair shops. The company was acquired by Banyan Technologies Group in September 2018. The founders include Amena EL-Saie, Austin Drabik, and several others, while Allison Calder serves as the current CEO.
Helm Incorporated specializes in providing a comprehensive range of OEM owner and service manuals, service bulletins, and wiring diagrams. The core product offerings support individual and commercial users in maintaining and servicing their machinery and vehicles. These products are crucial for troubleshooting, repair, and maintenance, thereby enhancing equipment longevity and performance. The company serves a diverse customer base, including automotive manufacturers, repair shops, and individual consumers, distributing its products across North America, Europe, and parts of Asia.
Helm Incorporated generates revenue primarily through direct sales of its manuals and technical documents, crucial for users needing reliable maintenance information. The company engages in business-to-business transactions, partnering with retailers and manufacturers to provide tailored documentation solutions. Transactions typically involve clients purchasing subscriptions for ongoing access to updated service manuals or individual service bulletins for specific models, with pricing accommodating both bulk and individual purchases. Helm Incorporated's growth strategy includes the development and launch of new documentation products tailored for emerging vehicle technologies.
Additionally, the company aims to expand its reach into Asian markets by 2025. The recent acquisition by Banyan Technologies Group in September 2018 provides financial support for these initiatives, enabling Helm to enhance its product offerings and geographic presence.
Current Investors
Banyan Technologies Group
Primary Industry
Marketing/Advertising
Sub Industries
Commercial Printing, Marketing/Advertising, Logistics & Distribution
Website
www.helminc.com
Verticals
AdTech
Total Amount Raised
Subscriber access only
Helm Incorporated - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Private Debt | Completed | Helm Incorporated | - |
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