Hello Hazel, Inc.

Hello Hazel, Inc. specializes in providing innovative femme care products designed to address incontinence issues, focusing on stylish and functional solutions for women. Founded in 2019 and headquartered in New York, US, Hello Hazel, Inc. creates products aimed at helping women manage bladder leaks.

Co-founded by Aubrey Hubbell, Leonardo Ribeiro, and Steven Cruz, the company raised USD 2. 5 mn in Seed funding on December 1, 2021, from investors including BAM Ventures, Entrepreneurs Roundtable Accelerator, Mindset Ventures, and Springdale Ventures, marking its second deal since inception. Hazel offers innovative and luxurious femme care products, primarily focused on stylish solutions for women experiencing bladder leaks. Their flagship product, the High & Dry Briefs, mimics traditional underwear while providing security and comfort.

These products are made accessible through retail partnerships with major stores like Target, addressing the needs of one in three women over 50 who experience incontinence. Hello Hazel operates a direct-to-consumer sales model, leveraging retail partnerships for product distribution. Their revenue is derived from the sale of items such as the High & Dry Briefs and Clean Slate Wipes, which complement their main offerings. The pricing structure for their products reflects a premium positioning in the market, targeting consumers seeking high-quality solutions for discreet incontinence management.

Following the recent Seed funding of USD 2. 5 mn in December 2021, Hello Hazel plans to enhance its product range and expand into new markets. The company aims to launch additional products designed for specific demographic needs, with a focus on reaching broader audiences in North America by 2023. This funding will support further product development and market expansion initiatives.