Pilgrim

Based in Maharashtra, India, and founded in 2019 by co-founders Anurag Kedia and Gagandeep M. , Heavenly Secrets Private Limited, trading under the name Pilgrim, is a direct-to-consumer (D2C) beauty and personal care brand that produces and sells beauty and hygiene products such as serums, shampoo, perfume, lotions, and creams. In March 2025, Pilgrim raised USD 23 million in venture funding led by returning investor Narotam Sekhsaria Family Office, with participation from another returning investor Vertex Ventures Southeast Asia & India. New investors Vertex Growth, Anicut Capital, Sattva Ventures and Mirabilis Investment Trust also participated in the round.

Pilgrim offers a diverse range of skincare and haircare products, such as serums, shampoo, perfume, lotions, creams, body care, and more, each meticulously crafted to address specific concerns. Their product catalogue includes popular items such as the Alpha Arbutin and Vitamin C Brightening Serum, 24K Gold Serum, and Spanish Rosemary and Biotin Anti-Hairfall Shampoo.  The company generates revenue by selling its products through its website and other e-commerce platforms that range from INR 345 to INR 1945. The company will use the March 2025 funding for further research and development and expand its market reach.