Heartland Home Services, Inc.

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Heartland Home Services, Inc. - overview

Established

2017

Location

Grand Rapids, MI, US

Primary Industry

Heating, Cooling & Ventilation Equipment and Services

About

Heartland Home Services, Inc. is a U. S. -based company specializing in partnerships with aftermarket replacement, service, and maintenance businesses in the home services sector, ensuring operational efficiency and a quality customer experience.


Founded in 2017 and headquartered in Grand Rapids, Michigan, Heartland Home Services, Inc. provides residential home services through strategic collaborations. The company has successfully executed 2 deals, with the most recent occurring on November 20, 2020. The CEO, William Viveen, leads the company in its mission to enhance the home services landscape.


Heartland Home Services specializes in residential home services by nurturing partnerships with aftermarket replacement, service, and maintenance companies. Their core offerings enhance operational efficiency for home service businesses while ensuring a positive customer experience. The services empower businesses with advanced technology and skilled technicians to address common homeowner issues, such as HVAC maintenance, plumbing, and electrical services, across multiple markets in the United States. Heartland Home Services generates revenue primarily through its partnerships with various home service brands.


Utilizing a business-to-business (B2B) model, the company offers resources and support to affiliated service companies, facilitating their operational growth. Revenue originates from service agreements and joint marketing initiatives, allowing partners to access tailored, scalable solutions. Flagship services include operational support in purchasing, financing, and training, reinforcing their role as a preferred partner in the home services sector. Heartland Home Services, Inc.


aims to leverage the recent recapitalization deal finalized on November 20, 2020, with The Jordan Company and Cobepa acquiring a minority stake to bolster its long-term growth. The acquisition will support the expansion of its home services solutions, although specific new products or geographic market expansion plans have yet to be disclosed.


Current Investors

TJC, Cobepa, Schroders Capital

Primary Industry

Heating, Cooling & Ventilation Equipment and Services

Sub Industries

Heating, Cooling & Ventilation Equipment and Services

Website

www.heartlandhomeservices.com

Total Amount Raised

Subscriber access only

Heartland Home Services, Inc. - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Secondary BuyoutCompletedHeartland Home Services, Inc.-
Add-onCompletedSuperior Drainage-
Add-onCompletedBlind & Sons, Inc.-
Add-onCompletedFirst Call Plumbing, Inc.-
Add-onCompletedA+ Derr Heating & Cooling-

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