HealthPlus Fertility Centers
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HealthPlus Fertility Centers - overview
Established
2010
Location
Abu Dhabi, -, United Arab Emirates
Primary Industry
Healthcare
About
HealthPlus Fertility Centers, located in Abu Dhabi, UAE, specializes in advanced reproductive health services, offering tailored fertility treatments to support couples facing challenges in conceiving. Founded in 2010, HealthPlus Fertility Centers provides fertility treatment solutions in Abu Dhabi, United Arab Emirates. The firm underwent a strategic acquisition by Global Fertility Partners in June 2025, further enhancing its capabilities. Notably, the center was founded by a dedicated team of reproductive health specialists aiming to innovate fertility care.
HealthPlus Fertility Centers offers a wide range of reproductive health services, primarily centered on fertility treatments. Their offerings include In Vitro Fertilization (IVF), Intra Cytoplasmic Sperm Injection (ICSI), Intrauterine Insemination (IUI), and Pre-implantation Genetic Testing (PGT). They also provide reproductive surgery, egg and sperm freezing, and hormonal health services through the HOWA Men’s Health Clinic. Catering to patients in the UAE and the Kingdom of Saudi Arabia, HealthPlus Fertility Centers focuses on personalized care and comprehensive support throughout the patient's treatment journey.
HealthPlus Fertility Centers operates on a transaction-based revenue model, generating income predominantly through direct service fees for various fertility treatments and consultations. The pricing structure includes fees for individual procedures like IVF, ICSI, and PGT, alongside bundled packages that cover extensive treatment plans. Revenue is supplemented by partnerships with healthcare providers and corporate entities that facilitate referrals, fostering a loyalty-based strategy to retain clients seeking ongoing reproductive health support. In June 2025, HealthPlus Fertility Centers was acquired by Global Fertility Partners, leading to a rebranding under the Bnoon IVF brand.
This acquisition aims to enhance service offerings significantly. The firm plans to expand its market presence in the region while leveraging the resources and expertise of Global Fertility Partners to introduce innovative fertility solutions and improve patient care.
Current Investors
Global Fertility Partners
Primary Industry
Healthcare
Sub Industries
Molecular Science, Genetics & Gene Therapy, Healthcare
Website
www.healthplusivf.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
HealthPlus Fertility Centers - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | HealthPlus Fertility Centers | - |
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