HealthifyMe
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HealthifyMe - overview
Established
2011
Location
Bangalore, Karnataka, India
Primary Industry
Software
About
HealthifyMe is an Indian wellness company that provides nutrition and lifestyle management solutions through an app, designed to help users achieve their fitness and health goals with personalized guidance. Founded in 2011 in Bangalore, India, HealthifyMe Wellness Private Limited offers an integrated platform for nutrition and lifestyle tracking. The company was established by Tushar Vashisht and Piyanka Bakhshi. HealthifyMe has successfully completed 12 funding deals, with the latest round raising USD 20 mn in October 2024, supported by Khosla Ventures, LeapFrog Investments, and Claypond Capital.
This funding contributes to the total amount raised of USD 20 mn. HealthifyMe provides a comprehensive nutrition and lifestyle tracking platform, primarily through its app. Users can log food intake using photo recognition technology, supported by AI-driven insights and personalized advice from certified nutritionists. The platform caters to over 40 million users, focusing on weight management, fitness, and healthy eating.
It operates in various markets, including the United States, India, and several European and Asian countries, emphasizing tailored health solutions. In 2023, HealthifyMe reported a revenue of USD 28. 50 mn and an EBITDA of USD -17. 29 mn.
The company's revenue is generated primarily through subscription-based models that offer personalized services, including consultations with nutritionists. The HealthifyPro service is a flagship offering that pairs users with expert coaches for tailored advice, ensuring a steady revenue stream through direct-to-consumer transactions and potential partnerships. HealthifyMe plans to utilize the USD 20 mn raised in October 2024 to expand its operations and enhance development efforts. This funding supports initiatives aimed at launching new products and services, with specific upcoming offerings to be announced shortly.
HealthifyMe aims to penetrate additional markets, focusing on expanding its presence in North America and Europe by mid-2025, thereby enhancing its global reach and customer engagement.
Current Investors
Micromax Informatics Limited, SRI Capital, Inventus Capital Partners
Primary Industry
Software
Sub Industries
Fitness & Wellness Facilities, Search Engines, Social Networking & Communication Platform, Analytics & Performance Software
Website
www.healthifyme.com
Verticals
Artificial Intelligence, Cloud Computing, HealthTech, Mobile Apps
Company Stage
Growth Stage/Expansion
Total Amount Raised
Subscriber access only
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