Hashtag Paid Inc.

Based in Canada, Hashtag Paid Inc. operates a creator marketplace connecting brands with content creators to enhance marketing campaigns through data-driven partnerships. Hashtag Paid Inc. is a creator marketplace headquartered in Toronto, Canada, founded in 2013 by Adam Rivietz and Bryan Gold.

The firm has completed 6 deals, with its most recent funding round, a Series B, closing on October 24, 2022, for CAD 18. 900 mn, led by Sands Capital Ventures and including other investors like Ascential plc and BDC Capital. Bryan Gold serves as the CEO. Hashtag Paid operates a creator marketplace that connects brands with content creators, facilitating partnerships to enhance marketing efforts.

The platform enables creators to seek brand collaborations while marketers hire creators to drive campaigns. It uses a data-driven approach and first-party data to match brands and creators effectively, serving diverse sectors such as beauty and food across key markets including the United States, Canada, and select European cities. The revenue model at Hashtag Paid is based on transaction fees from partnerships between brands and creators. Brands pay creators through campaigns facilitated by the platform, which may involve commission-based fees per campaign to ensure creators are compensated appropriately.

The platform also offers subscription services for brands requiring ongoing access to creator resources and analytics, maintaining a focus on optimizing marketing investments. In October 2022, Hashtag Paid raised CAD 18. 900 mn in Series B funding, which will be allocated to enhance its marketplace offerings and expand into new geographic regions. The company is targeting further expansion in Europe and aims to develop new product features to improve user engagement and satisfaction in the coming years.