Hashtag Loyalty Pvt. Ltd.

Hashtag Loyalty Pvt. Ltd. specializes in customer engagement solutions via loyalty program management software, empowering businesses to enhance customer relationships and optimize retention strategies through innovative technology. Founded in 2012 in Mumbai, India, Hashtag Loyalty Pvt.

Ltd. develops loyalty program management software aimed at enhancing customer engagement. The company has undergone a strategic pivot, culminating in its acquisition by Jubilant FoodWorks Limited on October 27, 2021, for INR 247. 500 mn.

Hashtag Loyalty focuses on innovative solutions that enhance customer engagement through its loyalty program management software. Their offerings assist businesses in building strong customer relationships by providing tools for tracking behavior, distributing rewards, and executing tailored marketing campaigns, serving sectors such as retail, hospitality, and e-commerce across North America, Europe, and parts of Asia. In the most recent year, 2023, Hashtag Loyalty reported revenue of INR 239,017 and an EBITDA of INR -890,066, primarily generated through a subscription-based model that allows clients to access loyalty program management services. Following its acquisition in 2021, Hashtag Loyalty plans to leverage its resources to introduce new products aimed at further enhancing customer engagement and retention.

The company is targeting expansion into additional European and Asian markets by 2025. The recent funding from Jubilant FoodWorks Limited will be utilized to support these initiatives, enhancing their technological capabilities and broadening their customer base.