Harris Seeds

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Harris Seeds - overview

Established

1879

Location

Rochester, NY, US

Primary Industry

Food

About

Harris Seeds is a reputable company specializing in the cultivation and distribution of diverse seeds, plants, and gardening supplies, catering to both commercial growers and home gardeners across various regions. Founded in 1879 in Rochester, US, Harris Seeds focuses on the seed industry, providing a wide range of high-quality vegetable and flower seeds. The company was acquired by Hadley Capital in January 1998, with transaction terms undisclosed. The current CEO is Barry Odom, alongside Ken Wasnock.


Harris Seeds specializes in the cultivation and distribution of a wide range of seeds, plants, and gardening supplies, focusing primarily on vegetable and flower seeds, along with growing supplies. Their core offerings include premium vegetable seed varieties such as sweet corn, tomatoes, and various beans, as well as an array of ornamental flowers and herbs, including All-America Selections Winners. The company aims to support both commercial growers and home gardeners, providing them with high-quality seeds that boast the highest germination rates in the industry. Harris Seeds products are sold across multiple geographical markets, including North America and select international territories, targeting a diverse customer base that includes farmers, homesteaders, and casual gardeners.


The company's reputation for quality is underscored by its long history, having provided agricultural solutions since its founding in 1879. Harris Seeds generates revenue primarily through direct sales of its products to both commercial growers and individual consumers. The sales structure encompasses B2B transactions with commercial growers benefiting from competitive credit terms and discounts, as well as direct-to-consumer sales through online platforms. Transactions typically involve purchasing seed packets and gardening supplies at set prices, with flagship products such as the Squash Multipik F1 Seed and Sweet Corn EX08767143 F1 Seed available for consumers.


Pricing plans are structured to provide value across a spectrum of offerings, catering to varying customer needs and budgets. The company’s sales strategies emphasize quick order turnaround and a broad selection of products, ensuring that clients have access to essential gardening supplies throughout the growing season. Looking ahead, Harris Seeds plans to develop new product lines that cater specifically to emerging gardening trends, with several products expected to launch in the upcoming years. The company has also identified opportunities for expansion into international markets, targeting regions in Europe and Asia by 2025.


The funding acquired during their last transaction in January 1998 is likely to support these initiatives, enhancing their product development and market reach.


Current Investors

Hadley Capital

Primary Industry

Food

Sub Industries

Canned/Frozen Fruit & Vegetables, Internet

Website

www.harrisseeds.com

Company Stage

Mature - Buyout

Total Amount Raised

Subscriber access only

Harris Seeds - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
BuyoutCompletedHarris Seeds-

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Harris Seeds - employee data

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