Haro

Haro, based in Germany, is renowned for its flooring solutions, specializing in high-quality parquet, design flooring, and laminate options that enhance both aesthetics and functionality for various environments. Founded in 1866 in Rosenheim, Germany, Haro, operated by Hamberger Flooring GmbH & Co. KG, focuses on manufacturing premium flooring products. The company has maintained a steady approach in its operations without significant pivots or shifts in its business model.

In February 2026, Mutares agreed to acquire Haro from Hamberger Industriewerke GmbH. The deal is expected to close by Q2 2026 subject to customary regulatory approvals. Hamberger Flooring GmbH & Co. KG, operating under the HARO brand, specializes in manufacturing and distributing high-quality flooring solutions, primarily focused on parquet, design flooring, and laminate flooring.

Key offerings include stylish wooden parquet floors designed for sophisticated living, eco-friendly design flooring under the DISANO brand, and versatile laminate flooring suited for various environments. HARO's products cater to homeowners, architects, and interior designers, promoting aesthetics and functionality in residential and commercial spaces, with international distribution in markets such as Germany, Switzerland, Austria, the Netherlands, and various regions in Asia and the Americas. Hamberger Flooring GmbH & Co. KG operates a B2B and B2C structure, facilitating sales through authorized dealers and retailers globally.

The company engages in direct sales to consumers, allowing personalized product selection from a curated catalog. Pricing strategies include competitive pricing for flagship products like the Oak Sauvage parquet, reflecting the premium quality of HARO’s offerings. The revenue model is supported by a commitment to sustainability and quality craftsmanship, resonating with environmentally conscious consumers. In February 2026, Mutares agreed to acquire Haro.

Future initiatives include the development of new flooring products, designed to meet evolving market needs. The company aims to expand into new geographic markets, specifically targeting growth in Asia and North America by the end of 2026. Recent funding is expected to support these strategic expansions and product developments.