Harmless Harvest, Inc.

Harmless Harvest, Inc. is a U. S. -based company specializing in organic beverages, primarily offering coconut water and dairy-free alternatives, aimed at health-conscious consumers seeking natural hydration options.

Founded in 2009 in Oakland, US, Harmless Harvest, Inc. focuses on organic beverage production. The company has not undergone significant changes in business strategy or operations and operates independently. It was co-founded by Douglas Riboud and Justin Guilbert, with Ben Mand serving as CEO.

Harmless Harvest has secured a total of USD 30. 00 mn in funding, with the most recent funding round being a Growth round led by Danone Manifesto Ventures on June 30, 2021, marking a strategic acquisition of a majority stake from AF Ventures and Mousse Partners. Harmless Harvest specializes in a range of organic beverages, primarily focusing on coconut water and dairy-free alternatives. Their flagship products include organic coconut water offered in various sizes, such as 10oz and 32oz containers, alongside flavored options like watermelon.

They also provide organic sparkling coconut water and dairy-free yogurt alternatives, catering to consumers looking for nutritious beverage choices. Distribution occurs through direct sales on their website and partnerships with retailers and wholesalers across the United States and Singapore. Harmless Harvest generates revenue through direct sales and subscription models, with incentives for recurring purchases. Consumers can buy products directly from their online store or through retail partnerships.

The pricing strategy for individual products and subscription plans is designed to appeal to both retail and wholesale clients, positioning their organic coconut water and dairy-free yogurt alternatives as premium offerings aligned with market expectations for health-conscious consumers. Moving forward, Harmless Harvest plans to leverage the acquisition by Danone Manifesto Ventures, which will provide additional resources and operational capabilities to enhance their growth and sustainability initiatives. The company is expected to expand its product line and enhance its distribution capabilities by utilizing these resources effectively. With the recent funding of USD 30.

00 mn, Harmless Harvest aims to enhance production and improve supply chain operations for sourcing Thai coconut products to U. S. shelves.