Harley-Davidson, Inc.
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Harley-Davidson, Inc. - overview
Established
1903
Location
Milwaukee, WI-Wisconsin, US
Primary Industry
Automobiles, Other Vehicles & Parts
About
Harley-Davidson, Inc. is a prominent motorcycle manufacturer known for its iconic motorcycles, accessories, and apparel, catering to a diverse range of riders worldwide. Founded in 1903 in Milwaukee, US, Harley-Davidson, Inc. specializes in the design and manufacturing of motorcycles.
The company has seen various shifts in business strategy but primarily focuses on expanding its product line and enhancing customer experience. The current CEO is Jürg Ludwig. The firm has not disclosed specific information regarding funding rounds. Harley-Davidson, a significant player in the motorcycle industry, offers a broad range of motorcycles, including models in the Grand American Touring, Cruiser, and Adventure Touring categories.
Notable motorcycles include the CVO Road Glide and the Fat Boy Gray Ghost. Additionally, they market accessories and apparel for various demographics, including men, women, and children, emphasizing community engagement through events like the Sturgis Rally. In 2024, Harley-Davidson recorded a revenue of USD 416. 63 mn with an EBITDA of USD 486.
39 mn. The company's revenue comes from direct sales of motorcycles, parts, and branded apparel through their dealerships and financing services, allowing customers to purchase motorcycles with available financing options.
Primary Industry
Automobiles, Other Vehicles & Parts
Sub Industries
Automobiles, Other Vehicles & Parts
Website
www.harley-davidson.com
Verticals
E-commerce, Manufacturing
Total Amount Raised
Subscriber access only
Harley-Davidson, Inc. - timeline of key events
Harley-Davidson, Inc. - financials
| Fiscal Year Ended | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 | Dec 31, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 6,228,508,000 | 5,995,402,000 | 5,996,458,000 | 5,647,224,000 | 5,716,875,000 | 5,361,789,000 | 4,054,377,000 | 5,336,308,000 | 5,755,130,000 | - | - | - |
| % Revenue Growth (YoY) | - | (3.7%) | 0.0% | (5.8%) | 1.2% | (6.2%) | (24.4%) | 31.6% | 7.8% | - | - | - |
| EBITDA (USD) | 1,563,154,000 | 1,457,290,000 | 1,354,424,000 | 1,204,407,000 | 1,068,068,000 | 874,294,000 | 280,971,000 | 1,088,549,000 | 1,171,239,000 | - | - | - |
| Operating Income (USD) | 1,280,983,000 | 1,155,695,000 | 1,048,936,000 | 891,263,000 | 713,523,000 | 555,608,000 | 9,679,000 | 823,439,000 | 909,278,000 | - | - | - |
| Operating Margin | 20.6% | 19.3% | 17.5% | 15.8% | 12.5% | 10.4% | 0.2% | 15.4% | 15.8% | - | - | - |
| % EBITDA Margin | 25.1% | 24.3% | 22.6% | 21.3% | 18.7% | 16.3% | 6.9% | 20.4% | 20.4% | - | - | - |
| NET Income (USD) | 844,611,000 | 752,207,000 | 692,164,000 | 521,759,000 | 531,451,000 | 423,635,000 | 1,298,000 | 650,024,000 | 739,214,000 | - | - | - |
| % Net Margin | 13.6% | 12.5% | 11.5% | 9.2% | 9.3% | 7.9% | 0.0% | 12.2% | 12.8% | - | - | - |
Harley-Davidson, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Seed | Completed | Tianjin Senmass Tech Co., Ltd. | - | ||||||||
| N/A | Completed | 10000 South Franklin Drive | - | ||||||||
| N/A | Completed | 75 Steamboat Boulevard | - |
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Harley-Davidson, Inc. - employee data
Harley-Davidson, Inc. - key contacts
| Name | Position | Start Date | End Date | Vcard | Bio | ||
|---|---|---|---|---|---|---|---|
| BM |
BM Board Member
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