Hanni, Inc.

Hanni, Inc. is a U. S. -based personal care company specializing in body care products tailored for individuals with sensitive skin, focusing on clean and effective hydration solutions.

Founded in 2020 and headquartered in Atlanta, US, Hanni, Inc. develops body care products designed for sensitive skin. The company has secured funding rounds, including a recent USD 2 million round led by Melitas Ventures on October 21, 2025, with participation from CULT Capital and Rodeo Growth Partners, raising a total of USD 2 million to date. The founder's history is not specified.

Hanni operates independently and is not noted as a subsidiary of any parent company. Hanni operates within the body care segment, offering a diverse range of products designed specifically for individuals with sensitive skin. Their core offerings include moisturizing solutions such as in-shower moisturizing body balm, spray-on liquid moisturizers, weightless body oils, and no-rinse gel sticks. All products are formulated with clean, non-toxic ingredients and aim to provide effective hydration with minimal application routines.

Hanni's product line has been accepted by the National Eczema Association, underscoring its suitability for sensitive skin. The company markets its products primarily in the United States and is exploring potential distribution in North America and Europe, catering to consumers seeking effective, eco-friendly body care solutions. Hanni's revenue model is based on direct-to-consumer sales through its online platform, where customers can purchase individual products or curated bundles. Key offerings such as the Splash Salve and Water Balm are priced around USD 34.

The company promotes bundles that offer essential moisture products at discounted rates, which enhances customer value and includes initiatives like a 10% discount on first purchases to attract new customers. This approach positions Hanni to benefit from the growing demand for clean and sustainable beauty products, fostering a loyal customer base invested in product efficacy and ethical practices. Hanni plans to utilize the recent USD 2 million funding to expand its presence at Sephora and enhance marketing and staffing for growth. The company is also working on upcoming product launches and aims to penetrate new markets, specifically targeting expansion into North America and Europe in the near future.