Hamy Limited

Hamy Limited, through its platform Futrli, specializes in providing robust financial forecasting and reporting solutions aimed at enhancing cash flow management and financial decision-making for businesses and accountants. Founded in 2014 in Brighton, UK, Hamy Limited develops financial forecasting software. The company has completed 2 deals, with its latest funding round being a Series A in May 2022, raising GBP 4. 000 mn from investors including Firstminute Capital, Headline, and Notion Capital.

Hamy Limited was recently acquired by Sage (UK) Limited; financial terms of this transaction were not disclosed. The company was founded and is led by Hannah Dawson, who has previously founded other ventures. Futrli is a comprehensive forecasting and reporting software platform that leverages real-time accounting data to provide insights into cash flow management, budgeting, and financial forecasting. Their core offerings include tools that enable businesses and their accountants to create 3-year forecasts, analyze profit and loss statements, manage balance sheets, and project cash flow scenarios.

These functionalities are designed to serve a variety of clients, including accountants, bookkeepers, and small to medium-sized enterprises (SMEs) across multiple sectors. Futrli’s software is tailored to enhance financial decision-making, allowing users to derive actionable insights from historical, present, and projected data. The products are marketed in various geographical regions, including North America, Europe, and Australia, catering to a diverse customer base that seeks to improve financial clarity and strategic planning. Futrli operates on a subscription-based revenue model, offering multiple pricing tiers that cater to different client needs.

The available plans range from individual licenses for sole traders to comprehensive packages for established businesses, with pricing structured according to the number of users and clients supported. For instance, the entry-level plan is designed for 1-5 licenses targeting sole traders, while larger enterprises requiring robust features can opt for plans designed for 34 or more clients. Revenue generation occurs through these subscription agreements, where clients pay monthly fees in exchange for access to Futrli’s suite of performance insights, reporting tools, and cash flow forecasting capabilities. The transactions are structured as Business-to-Business (B2B), where accounting firms and businesses subscribe to the platform to enhance their financial reporting and advisory services.

Moving forward, Hamy Limited aims to enhance its product offerings with new features and tools designed to further assist users in financial management. Additionally, the company is targeting expansion into new markets, including Asia and South America, with a focus on establishing a presence by mid-2024. The funds raised in the Series A round will be pivotal in supporting these growth initiatives, allowing for the development of new products and the scaling of operations to meet the needs of an expanding customer base.