HAMAYA Co., Ltd.

Founded in 2008 and based in Miyazaki, Japan, HAMAYA Co. , Ltd. is a seafood company that specializes in the production and distribution of seafood products, particularly focusing on 'karasumi,' a delicacy made from mullet fish eggs, promoting lesser-known seafood options. As of 2024, the CEO is Yuuki Kohama, who has been pivotal in leading the company since its inception.

In February 2018, HAMAYA Co. , Ltd. raised an amount of venture funding from investor HAMAYA Co. , Ltd.

HAMAYA Co. , Ltd. engages in the production and distribution of seafood products, with a primary focus on 'karasumi,' which is a delicacy made from the eggs of the mullet fish. In addition to karasumi, the company aims to promote the consumption of mullet flesh, which is an underappreciated resource in the Japanese seafood market.

By leveraging these products, HAMAYA seeks to enhance awareness of lesser-known yet delicious seafood options, addressing the gap in consumer knowledge regarding such fish. Additionally, the firm also operates cafes, restaurants, confectionery shops, etc. The company operates both in the domestic Japanese market and seeks to expand its reach internationally, targeting gourmet food enthusiasts and specialty retailers eager for unique culinary experiences.   HAMAYA Co.

, Ltd. generates revenue through direct sales of its seafood products, primarily karasumi and mullet, via an online store and specialty food channels. The company engages in B2C transactions, allowing consumers to purchase products directly from their online platform. Additionally, partnerships with gourmet restaurants and food retailers create a B2B revenue stream.

The pricing structure for their flagship product, 'ameiro karasumi,' is positioned at a premium rate, reflecting its artisanal nature and the quality of ingredients used.   HAMAYA Co. , Ltd. plans to innovate by introducing new seafood products, aiming for a launch by early 2024.

The company is also focusing on expanding into European markets, targeting regions like France and Italy by 2025. The capital raised in February 2018 will be utilized to support these growth initiatives, emphasizing the promotion of female entrepreneurship and enhancing local economic vitality.