Hair Ventures, LLC

Hair Ventures, LLC specializes in innovative haircare solutions, offering a revolutionary product line that includes New Wash, an alternative to traditional hair cleansing methods, emphasizing sustainable and effective formulations. Founded in 2015 and headquartered in the US, Hair Ventures, LLC operates primarily in the haircare industry. The company aims to redefine hair cleaning routines with its unique product offerings. The founder, Eli Halliwell, has a background in developing consumer-focused brands.

Most recently, the company executed a deal on October 21, 2021, when Summit Partners acquired a minority stake to support its growth strategies. Hairstory offers a range of haircare products, centered around their signature product, New Wash, which serves as a revolutionary alternative to traditional shampoos and conditioners. The company’s core product line includes New Wash in various formulations designed to meet different hair types and needs, along with complementary products such as Pre-Wash and Primer. These items are formulated to work in harmony to cleanse, nourish, and protect hair, addressing common issues like greasy roots, dry ends, and scalp imbalance.

The brand targets a broad customer base, including individuals seeking healthier hair solutions and those with specific hair concerns like dandruff or color-treated hair. Hairstory products are marketed primarily in North America, Europe, and select markets in Asia, focusing on consumers interested in high-quality, sustainable haircare solutions. Hairstory's revenue is generated through direct-to-consumer sales via their e-commerce platform, where customers can purchase individual products or subscribe for regular deliveries at discounted rates. The company employs a subscription model for flagship products such as New Wash, allowing clients to receive refills automatically and promoting repeat business.

Additionally, Hairstory has introduced partnerships with professionals in the haircare industry, enabling hairstylists to earn commissions on client purchases. This structure encourages brand loyalty while expanding their reach within the professional haircare community. The pricing of products ranges from USD 27 to USD 118, depending on the specific offerings and any bundled sets, thereby catering to a diverse clientele looking for premium haircare solutions. The investment from Summit Partners on October 21, 2021, aims to accelerate Hair Ventures, LLC's product innovation.

The company is focused on expanding its product line with upcoming launches designed to enhance its current offerings. Additionally, Hair Ventures, LLC plans to enter new geographic markets, specifically targeting growth in Europe and select regions in Asia by the end of 2023. The funding will support these initiatives, enabling development and marketing of new products to meet increasing consumer demand.