Gully Labs

Gully Labs, based in Noida, India, focuses on designing and manufacturing culturally inspired Indian sneakers that celebrate local identity, offering unique footwear options for sneaker enthusiasts. Founded in 2023, Gully Labs specializes in hand-lasted Indian sneakers. In January 2026, Gully Labs raised INR 265 million in series A funding led by Saama Capital. Returning investor Zeropearl and individual investors also participated in the round.

Gully Labs specializes in the design and manufacturing of hand-lasted Indian sneakers, focusing on culturally inspired footwear that resonates with the local identity. The company's main product line features various sneaker collections, including the “KULFI” summer launch and the collaborative “BAAZ” series with Royal Enfield. Each sneaker is crafted with a focus on quality and cultural authenticity, aiming to celebrate and elevate Indian stories and aesthetics. The target customer base comprises sneaker enthusiasts and individuals seeking culturally rich and unique footwear that stands out from international brands and mass-produced alternatives.

Gully Labs products are marketed primarily in urban centers, with a specific emphasis on the Indian market, but they also aim to reach international customers who appreciate Indian culture. The revenue model of Gully Labs is structured around direct-to-consumer sales through their online platform, along with collaborations that enhance brand visibility and product offerings. Transactions typically involve customers purchasing sneakers directly from the company's website, where prices for individual products, such as the KULFI series and the BAAZ collaborations, are clearly listed. The pricing for products ranges from approximately INR 5,448.

91 to INR 10,344. 10, depending on the specific sneaker model and design. The company may engage in promotional partnerships to reach broader audiences while maintaining a focus on cultural storytelling and authenticity in their offerings. The business operates with a clear emphasis on customer engagement and community building, aligning its revenue strategies with its brand ethos.

In January 2026, Gully Labs raised INR 265 million in series A funding led by Saama Capital, with participation from Zeropearl and Individual investors. The company plans to introduce new sneaker designs in the coming year, including seasonal collections that further celebrate Indian culture. The company plans to use the January 2026 funding to accelerate its business expansion and supports its general corporate requirements.