Gudog Pets S.L.

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Gudog Pets S.L. - overview

Established

2012

Location

-, -, Spain

Primary Industry

Internet

About

Gudog Pets S. L. is a Spain-based online platform that connects pet owners with trusted caregivers for dog sitting, walking, and daycare services, ensuring personalized care for pets. Founded in 2012 in Spain, Gudog Pets S.


L. operates a platform that facilitates pet care services, primarily for dogs. The company has received a total of EUR 0. 50 mn in funding, with its most recent deal occurring on April 29, 2025.


The founders include James McElroy, Javier Cuevas, Loly Garrido, and Timothy McElroy, with Loly Garrido currently serving as CEO. In April 2025, Gudog was acquired by Rover Group, Inc. , a subsidiary of Blackstone Group, enhancing its footprint in the European market. Gudog provides a comprehensive platform for pet care services, primarily focused on dog sitting, walking, and daycare solutions.


The core offerings include overnight stays at caregivers' homes, scheduled dog walks in local areas, and daytime care within the caregiver's residence, ensuring dogs receive personalized attention and regular exercise. Gudog operates in several markets, including Spain, France, the United Kingdom, Germany, Ireland, Denmark, Norway, and Sweden, with all caregivers undergoing a stringent selection process to maintain high service standards. In 2023, Gudog reported a revenue of EUR 394,704. 70, with an EBITDA of EUR -10,864.


20 for the same year. Revenue is generated through service bookings, allowing pet owners to reserve caregivers directly via the platform, which provides secure payment processing and a clear refund policy for cancellations. Following the acquisition by Rover Group, Inc. on April 29, 2025, Gudog aims to leverage this partnership to enhance its service offerings and expand its market presence in Europe.


The acquisition is expected to facilitate access to new markets and innovate service delivery. Future initiatives may include the launch of new features on the platform aimed at improving customer experience and caregiver engagement.


Current Investors

Wayra, Empresa Nacional de Innovacion, Alentia

Primary Industry

Internet

Sub Industries

Consumer Services, Social Networking & Communication Platform

Website

www.gudog.com

Verticals

Mobile Apps

Company Stage

Angel & Seed

Total Amount Raised

Subscriber access only

Gudog Pets S.L. - timeline of key events

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Gudog Pets S.L. - financials

Fiscal Year EndedDec 31, 2015Dec 31, 2016Dec 31, 2017Dec 31, 2018Dec 31, 2019Dec 31, 2020Dec 31, 2021Dec 31, 2022Dec 31, 2023Dec 31, 2024
Revenue (USD)52,996.877,686.8111,748.3147,460.1231,829.8223,056.1236,427.7---
% Revenue Growth (YoY)-46.6%43.8%32.0%57.2%(3.8%)6.0%---
EBITDA (USD)(82,879.3)5,961.2(80,609.1)(149,834.9)(163,663.9)(77,047.9)23,623.1---
Operating Income (USD)(95,366.1)(5,430.2)(80,609.1)(150,596.4)(164,357.9)(77,047.9)22,748.3---
Operating Margin(179.9%)(7.0%)(72.1%)(102.1%)(70.9%)(34.5%)9.6%---
% EBITDA Margin(156.4%)7.7%(72.1%)(101.6%)(70.6%)(34.5%)10.0%---
NET Income (USD)(97,825.5)(5,871.6)(66,016.3)(116,392.4)(126,973.3)(59,369.4)17,046.6---
% Net Margin(184.6%)(7.6%)(59.1%)(78.9%)(54.8%)(26.6%)7.2%---

Gudog Pets S.L. - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-on, Trade SaleCompletedGudog Pets S.L.-

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Gudog Pets S.L. - employee data

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