Gudog Pets S.L.
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Gudog Pets S.L. - overview
Established
2012
Location
-, -, Spain
Primary Industry
Internet
About
Gudog Pets S. L. is a Spain-based online platform that connects pet owners with trusted caregivers for dog sitting, walking, and daycare services, ensuring personalized care for pets. Founded in 2012 in Spain, Gudog Pets S.
L. operates a platform that facilitates pet care services, primarily for dogs. The company has received a total of EUR 0. 50 mn in funding, with its most recent deal occurring on April 29, 2025.
The founders include James McElroy, Javier Cuevas, Loly Garrido, and Timothy McElroy, with Loly Garrido currently serving as CEO. In April 2025, Gudog was acquired by Rover Group, Inc. , a subsidiary of Blackstone Group, enhancing its footprint in the European market. Gudog provides a comprehensive platform for pet care services, primarily focused on dog sitting, walking, and daycare solutions.
The core offerings include overnight stays at caregivers' homes, scheduled dog walks in local areas, and daytime care within the caregiver's residence, ensuring dogs receive personalized attention and regular exercise. Gudog operates in several markets, including Spain, France, the United Kingdom, Germany, Ireland, Denmark, Norway, and Sweden, with all caregivers undergoing a stringent selection process to maintain high service standards. In 2023, Gudog reported a revenue of EUR 394,704. 70, with an EBITDA of EUR -10,864.
20 for the same year. Revenue is generated through service bookings, allowing pet owners to reserve caregivers directly via the platform, which provides secure payment processing and a clear refund policy for cancellations. Following the acquisition by Rover Group, Inc. on April 29, 2025, Gudog aims to leverage this partnership to enhance its service offerings and expand its market presence in Europe.
The acquisition is expected to facilitate access to new markets and innovate service delivery. Future initiatives may include the launch of new features on the platform aimed at improving customer experience and caregiver engagement.
Current Investors
Wayra, Empresa Nacional de Innovacion, Alentia
Primary Industry
Internet
Sub Industries
Consumer Services, Social Networking & Communication Platform
Website
www.gudog.com
Verticals
Mobile Apps
Company Stage
Angel & Seed
Total Amount Raised
Subscriber access only
Gudog Pets S.L. - timeline of key events

Gudog Pets S.L. - financials
| Fiscal Year Ended | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 52,996.8 | 77,686.8 | 111,748.3 | 147,460.1 | 231,829.8 | 223,056.1 | 236,427.7 | - | - | - |
| % Revenue Growth (YoY) | - | 46.6% | 43.8% | 32.0% | 57.2% | (3.8%) | 6.0% | - | - | - |
| EBITDA (USD) | (82,879.3) | 5,961.2 | (80,609.1) | (149,834.9) | (163,663.9) | (77,047.9) | 23,623.1 | - | - | - |
| Operating Income (USD) | (95,366.1) | (5,430.2) | (80,609.1) | (150,596.4) | (164,357.9) | (77,047.9) | 22,748.3 | - | - | - |
| Operating Margin | (179.9%) | (7.0%) | (72.1%) | (102.1%) | (70.9%) | (34.5%) | 9.6% | - | - | - |
| % EBITDA Margin | (156.4%) | 7.7% | (72.1%) | (101.6%) | (70.6%) | (34.5%) | 10.0% | - | - | - |
| NET Income (USD) | (97,825.5) | (5,871.6) | (66,016.3) | (116,392.4) | (126,973.3) | (59,369.4) | 17,046.6 | - | - | - |
| % Net Margin | (184.6%) | (7.6%) | (59.1%) | (78.9%) | (54.8%) | (26.6%) | 7.2% | - | - | - |
Gudog Pets S.L. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Gudog Pets S.L. | - |
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Gudog Pets S.L. - employee data


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