Growve LLC

Based in the US, Growve LLC operates as a brand acquisition and development company, focusing on scaling health and wellness brands across multiple verticals to enhance consumer well-being. Growve LLC specializes in acquiring, developing, and scaling health and wellness brands, with its headquarters located in St. Petersburg, US. The company was founded in 2006 by Brian Baer and Matthew Newman.

In January 2022, Growve raised USD 225 mn in a VENTURE DEBT funding round co-led by Bank of America, with participation from Truist Bank and Wells Fargo Bank. The total amount raised by Growve since its inception amounts to USD 175 mn. Growve specializes in the acquisition, development, and scaling of health and wellness brands across four primary verticals: Active Nutrition, Dietary Supplements, Beauty & Personal Care, and Canine Nutritional Chews. The company offers innovative products designed to enhance the well-being of consumers and their pets, addressing various health and lifestyle needs.

Their shared services model integrates manufacturing, marketing, and distribution capabilities, facilitating efficient product launches and channel expansion. The products are sold primarily in the United States, with plans for potential international market expansion. Growve's revenue has surpassed USD 375 mn since 2019, reflecting a robust business model and strategies for brand scaling. Revenue is generated through direct sales to consumers via e-commerce channels, as well as partnerships with retail and wholesale distributors, including B2C sales through branded websites and marketplaces like Amazon.

The company's revenue structure is supported by performance marketing initiatives and channel expansion strategies, which facilitate continuous growth and profitability. In January 2022, Growve LLC raised USD 225 mn in VENTURE DEBT funding, which will be utilized to support brand acquisition and organic growth initiatives. The company plans to launch new products within its core verticals, targeting specific health and wellness needs. Furthermore, Growve intends to expand into international markets by 2023, leveraging the recent funding to enhance its operational capabilities and market presence.