Growee Technologies Ltd.

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Growee Technologies Ltd. - overview

Established

2017

Location

Nir Am, -, Israel

Primary Industry

Agribusiness

About

Based in Nir Am, Israel, and founded in 2017, Growee Technologies Ltd. manufactures electronic hydroponic devices that monitor water, air, and soil properties. The company was co-founded by Idan Avitan (CEO) and Keren Shechner (BDE). In June 2023, Growee Technologies Ltd.


raised venture funding co-led by the Israel Innovation Authority. The company’s platform utilizes its Internet of Things (IoT) and analytics technology to consistently monitor and regulate water chemistry, which is critical in optimizing plant growth. Through the Growee cloud, the platform manages the collected data, providing real-time insights and control to growers via the Growee app. The company's equipment analyses variables like air and water temperature, humidity, and fertilizer levels, automatically adjusting pH and fertilizer concentrations.


It also manages massive amounts of water. The company generates revenue by offering a range of hydroponics automation solutions, including the Automated pH Controller, Growee Starter Combo, and Growee Pro Combo. These solutions are priced between USD 695 and USD 1225, catering to different customer needs and budgets. The company plans to use the June 2023 funding to expand its US market reach and set up a distribution facility in Florida.


Current Investors

Israel Innovation Authority

Primary Industry

Agribusiness

Sub Industries

Analytics & Performance Software, Farm Equipment

Website

www.getgrowee.com

Verticals

Agtech, Big Data, IoT (Internet of Things)

Company Stage

Early Stage

Total Amount Raised

Subscriber access only

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