Groupe Sasa Demarle

Groupe Sasa Demarle is a French company specializing in the design and manufacturing of professional bakery equipment, catering to the needs of the bakery, pastry, and viennoiserie industries. Founded in 1978 in France, Groupe Sasa Demarle focuses on providing innovative solutions for the bakery sector. The company has not undergone significant pivots or structural changes since its inception. It operates globally from its headquarters in France, serving clients in Europe, North America, and parts of Asia.

The founder's details are not publicly available, and the company was involved in a deal in December 2016 when Argos Soditic acquired it from Weinberg Capital and other shareholders. SASA Industrie specializes in designing and manufacturing professional bakery equipment, including fermentation supports, baking trays, storage carts, and specialized baking racks. Their products are tailored to improve the baking process, ensuring quality and efficiency. SASA's offerings serve a diverse clientele, including artisanal and industrial bakeries, as well as supermarket in-house bakeries, with recent innovations like the Infinium range enhancing their product line.

In the most recent financial year, 2015, SASA reported a revenue of USD 66. 6 mn through B2B sales of its specialized bakery equipment. The company engages in various transactions, including bulk orders and service agreements for equipment maintenance, reflecting its commitment to quality and customer service. Following its acquisition in December 2016, SASA plans to leverage recent funding to introduce new products and enhance existing lines.

The company aims to expand its market presence in Europe and North America by 2020, targeting increased sales through ongoing product development and innovation in bakery solutions.