GRO Marketing, LLC
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GRO Marketing, LLC - overview
Established
2018
Location
Tuscaloosa, AL, US
Primary Industry
Marketing/Advertising
About
GRO Marketing, LLC is a US-based firm specializing in digital marketing and creative solutions that enhance visibility and operational efficiency for businesses in the real estate sector. GRO Marketing, LLC, founded in 2018 by CEO Matt Pavlick, and headquartered in Tuscaloosa, US, focuses on providing marketing solutions for the real estate industry. The company has undergone no major pivots since its inception. GRO Marketing specializes in digital marketing and creative solutions aimed at enhancing visibility and operational efficiency in the real estate sector.
Their offerings include tailored marketing strategies, online presence optimization, and community engagement initiatives. Key services comprise digital strategy formulation, creative content development, data analytics, and marketing automation, particularly targeting challenges in leasing apartments and achieving net operating income (NOI) goals. The company caters to a diverse clientele across various sectors including student housing, multifamily residential properties, senior living facilities, and build-to-rent developments in states like Alabama, Tennessee, and Michigan. GRO Marketing's revenue model is based on service fees for their marketing solutions, which include subscription-based partnerships and direct business-to-business transactions.
Clients engage the firm for services such as digital marketing strategy development and creative campaign execution, with pricing reflecting the scope of services and client needs. While specific pricing details are not disclosed, the company's main offerings aim to provide measurable outcomes like enhanced lease rates and lead generation, contributing to client value in the real estate market. Following its acquisition by OuterBox in January 2026, GRO Marketing plans to leverage this partnership to enhance its marketing solutions for a broader client base. The acquisition is expected to enable the development of new products and services aimed at optimizing client engagement strategies.
The company is poised to expand into new geographic markets, although specific regions and timelines for expansion have not been disclosed. The rationale behind the acquisition underscores a commitment to strengthening marketing solutions offered to clients.
Current Investors
OuterBox
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers, eMarketing/Digital Marketing, Email
Website
www.gromarketing.com/
Verticals
AdTech
Company Stage
Add-on
Total Amount Raised
Subscriber access only
GRO Marketing, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | GRO Marketing, LLC | - |
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