Greez

Greez, based in France, specializes in the sustainable sale of hygiene and cosmetic products, focusing on rescuing overstock items from major brands to minimize waste and promote eco-friendly beauty solutions. Founded in 2023 in Chartres, France, Greez is committed to sustainability by offering hygiene and cosmetic products that would otherwise be discarded. The latest funding round occurred on January 17, 2026, where Greez raised EUR 627,000 from investors including Bpifrance, Carvest, and Roundtable. This funding supports their ongoing efforts in the market.

Greez specializes in the sale of hygiene and cosmetic products that are focused on sustainability and minimizing waste. The company operates by rescuing high-quality beauty products from major brands that are at risk of being discarded, thus promoting an eco-friendly approach to beauty and hygiene. Their offerings include a wide range of items such as skincare, haircare, makeup, fragrances, and personal hygiene products, all available at significant discounts, with reductions ranging from 20% to 90%. Greez distinguishes itself by fostering partnerships with brands that are committed to circular economy principles, ensuring that customers receive quality products while supporting environmentally responsible practices.

The products are primarily marketed to eco-conscious consumers across various geographical markets in Europe, including France, Germany, Belgium, and the United Kingdom, appealing to both individual consumers and families. Greez generates revenue through its direct-to-consumer model, where customers purchase products from their online platform. This structure allows for a streamlined shopping experience, featuring regular sales events that introduce new discounted products every Tuesday. Customers can benefit from free shipping options for orders exceeding 80 euros for point relay delivery and 100 euros for home delivery.

The pricing strategy focuses on significant markdowns on flagship products, enhancing appeal and encouraging volume sales. Greez’s business transactions are designed to encourage repeat purchases through compelling deals and savings, thereby fostering customer loyalty and increasing overall transaction frequency. The company's emphasis on sustainability not only enhances its market position but also resonates with a growing consumer base that values eco-conscious purchasing decisions. In February 2026, Greez raised EUR 627,000 in pre-seed funding to support its rollout across France and prepare for expansion into Europe.

The company plans to launch new sustainable product lines tailored to meet the needs of eco-conscious consumers, further enhancing its product offerings. As part of its growth strategy, Greez aims to expand its market presence by entering additional European markets by the end of 2026, leveraging the recent funding to amplify its operational capabilities and marketing efforts.