Greenstorm Mobility GmbH

Greenstorm Mobility GmbH specializes in sustainable mobility solutions, focusing on electric bicycles and related services to promote eco-friendly transportation alternatives across Europe. Founded in 2016 in Kufstein, Austria, Greenstorm Mobility GmbH offers innovative mobility solutions through a focus on electric bicycles. The company is led by founder Richard Hirschhuber, who has a history of entrepreneurial engagement. In November 2020, Bregal Milestone acquired a stake in Greenstorm with plans for full ownership, completing the transaction in January 2021.

The firm has engaged in 2 deals as of the end of 2020. Greenstorm focuses on providing sustainable mobility solutions through its suite of electric bicycles and related services. The company offers a range of e-bikes designed for various end users, including urban commuters, recreational riders, and tourism operators. Their products are engineered for ease of use and environmental efficiency, addressing the growing demand for eco-friendly transportation alternatives.

Greenstorm’s offerings also include bike-sharing services and maintenance solutions, catering to both individual consumers and businesses looking to enhance their fleets. The company markets its products primarily across European countries, emphasizing urban centers with a strong focus on sustainability initiatives, including cities in Germany, Austria, and the Netherlands. In the most recent year, 2021, Greenstorm generated a revenue of USD 26. 34 mn and an EBITDA of USD 2.

85 mn. The company generates revenue through direct-to-consumer sales, partnerships with retailers, and subscription models for its bike-sharing services. Clients typically engage in purchasing e-bikes or subscribing to bike-sharing schemes, with pricing plans tailored to individual needs, businesses, or municipalities. Ongoing maintenance services also provide recurring income and enhance customer loyalty.

Looking ahead, Greenstorm plans to expand its product portfolio and explore new geographic markets. The company is currently developing new models of electric bicycles, targeting a launch in 2023. Additionally, Greenstorm aims to enter new markets in southern Europe by 2024 to cater to growing demand for sustainable transport. The funding acquired from Bregal Milestone will be directed towards these product developments and geographic expansions.