Greenbook

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Greenbook - overview

Location

Lenexa, KS, US

Primary Industry

Internet

About

Greenbook operates as a detailed crop protection reference guide specializing in plant protection chemical label data. Greenbook has a history of 35 years in the industry, supporting agricultural stakeholders across various U. S. states with reliable chemical label information crucial for effective pest management practices.


In October 2025, Greenbook raised an undisclosed amount of seed funding from new investor Kangwon National University Technology Holdings. Greenbook® serves as a comprehensive crop protection reference guide, primarily focusing on providing detailed plant protection chemical label data. The core product offering includes an extensive Label Database that transforms product labeling into indexed and actionable data, aimed at assisting farmers, ranchers, agronomists, retailers, and crop advisers in effectively managing weeds, pests, and diseases. This service has been operational for over 35 years, positioning Greenbook as a trusted resource within the agricultural sector.


The end users of Greenbook's services are primarily agricultural professionals and stakeholders operating within various U. S. states, where the need for reliable chemical label information is critical for safe and effective pest management practices. Greenbook's platform ensures that users can access unbiased information efficiently, which is essential for informed decision-making in crop protection.


Greenbook generates revenue through its subscription-based model, allowing users access to its comprehensive Label Database. Clients, including agricultural professionals and institutions, typically engage with Greenbook on a B2B basis, securing subscriptions that provide them with critical data for their operations. The transactions are structured around annual or multi-year subscriptions, which grant users continuous access to updated label information necessary for compliance and effective pest management. While specific pricing plans for subscriptions or individual products are not detailed, the revenue model is designed to cater to the varying needs of its diverse client base, ensuring timely access to vital crop input information that can lead to improved agricultural outcomes.


Greenbook aims to innovate its product offerings and expand into new markets, leveraging its recently acquired capabilities under Agworld. Future product launches are anticipated, although specific details and release dates have not been disclosed. The company is exploring opportunities to enter additional U. S.


regions, enhancing its service reach. The funding from the acquisition will be utilized to support these initiatives and further develop its Label Database to meet the growing demand for accurate crop protection information.


Current Investors

Agworld Pty Ltd, Kangwon National University Technology Holdings

Primary Industry

Internet

Sub Industries

Agricultural Chemicals

Website

www.greenbook.net

Company Stage

Angel & Seed

Total Amount Raised

Subscriber access only

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