Green Flower Media, Inc.

Green Flower Media, Inc. is an educational technology company that specializes in providing comprehensive training programs tailored for the cannabis industry, enhancing workforce readiness and compliance standards. Founded in 2015 and headquartered in Ventura, US, Green Flower Media, Inc. specializes in cannabis education.

The firm has made one notable deal, raising USD 20 mn in Series A funding on June 19, 2019, led by Tuatara Capital, alongside investors Phyto Partners and Poseidon Asset Management. The firm is led by CEO Max Simon, who has a history in cannabis education and workforce development. Green Flower Media is a leading provider of educational and training programs specifically designed for the cannabis industry. Their primary offering is the Cannabis Extraction and Product Development Specialist Certificate, a comprehensive 45-hour online course that equips individuals with the necessary skills in cannabis extraction, product development, and manufacturing.

The program covers the entire cannabis supply chain and offers practical insights into creating various cannabis products such as edibles, tinctures, and topicals. Green Flower serves a wide range of clients, including individuals looking to enter the cannabis workforce, established cannabis companies requiring compliance training, and educational institutions enhancing their curricula. Green Flower generates revenue through a structured model that includes partnerships with educational institutions, B2B training services, and direct-to-consumer sales of their online certification programs. Their training offerings, particularly the Cannabis Extraction and Product Development Specialist Certificate, are sold as individual courses, with clients paying a fixed fee to enroll.

This model allows Green Flower to benefit from the growing market for cannabis professionals and provides educational institutions with standardized curriculum options. Green Flower Media, Inc. plans to utilize the USD 20 mn raised in Series A funding to expand its educational offerings and reach new markets. The company is focusing on developing additional training programs aimed at specific cannabis sectors and aims for a rollout in late 2023.

They also intend to extend their services into new geographic regions in North America, particularly targeting states where cannabis is newly legalized. This strategic expansion will enhance their position in the cannabis education landscape while addressing the industry's growing demand for qualified professionals.