Gravitiq Holdings, Inc.

Gravitiq Limited, based in New York, US, is a company focused on acquiring and scaling e-commerce brands, primarily within the health, beauty, and wellness sectors. Founded in 2021 in New York, Gravitiq Limited specializes in e-commerce brand acquisition and scaling. The company was established by Adam Gunasekara, Sachin Srivastava, and Saurabh Srivastava, with Saurabh serving as CEO. Gravitiq has secured a total of USD 2.

03 mn in funding through a Seed round on May 31, 2022, which contributes to its overall raised amount of USD 2. 03 mn and current company valuation of USD 56. 67 mn. Gravitiq specializes in acquiring and scaling e-commerce brands, focusing primarily on health, beauty, and wellness categories, including supplements.

The company operates through a comprehensive model that includes immediate payouts or profit-sharing options, allowing sellers to align their financial goals with their ongoing involvement with their brands. Gravitiq transforms acquired brands into omnichannel market leaders, leveraging its expertise in e-commerce and retail to increase product visibility and sales significantly. By utilizing established relationships with major retailers, Gravitiq ensures that its clients' products reach a global customer base, tailored for brands seeking substantial growth and market expansion, with a track record of enhancing sales and seller discretionary earnings (SDE) post-acquisition. Gravitiq's revenue model is structured around the acquisition and scaling of e-commerce brands, creating a robust financial framework that includes competitive valuations and earnouts for brand sellers.

The company engages in B2B transactions with a focus on partnerships with retailers and direct-to-consumer sales channels. Revenue generation is facilitated through successful brand integrations that yield significant sales increases, as evidenced by average post-acquisition sales growth of 113%. The company also leverages its USD 2. 03 mn in funding to strengthen its market position and provide attractive offers to potential sellers.

While specific pricing plans and individual product costs are not disclosed, the revenue structure is built on the success of its portfolio brands and their subsequent performance in the marketplace. Following its Seed funding round completed on May 31, 2022, which raised USD 2. 03 mn as part of a larger USD 4 mn funding initiative, Gravitiq plans to expand its product offerings by designing new health and wellness products slated for launch in 2023. The company aims to penetrate new markets, particularly in Europe and Asia, by the end of 2024.

Recent funding will be utilized to support these initiatives and enhance its operational capabilities, ensuring effective market entry and sustained growth.