Grandata, Inc.

Grandata, Inc. is a data analytics company based in the US, specializing in providing insights into customer behavior through advanced analytical solutions and machine learning techniques. Founded in 2012, Grandata, Inc. operates from San Francisco, US and focuses on delivering data-driven insights to businesses.

The company has completed 3 funding deals, with the latest being a Seed round of USD 0. 60 mn from NXTP Ventures, raising a total of USD 0. 60 mn. The founders, Mat Travizano and Nicolas Goulu, leverage their industry experience to guide the firm’s strategic direction.

Grandata offers advanced analytical solutions through its core product, the Social Universe. This platform utilizes data analytics and machine learning to help businesses gain insights into customer behavior, enhance marketing strategies, and inform product development. Their clientele includes companies in retail, finance, and technology across North America, Europe, and parts of Asia, aiming to refine customer outreach and optimize engagement. Grandata generates revenue via a subscription-based model, with clients entering annual or multi-year contracts for access to the Social Universe platform and associated services.

This structure facilitates a continuous revenue stream as enterprises utilize these insights for data-driven decision-making, emphasizing collaborative partnerships to achieve competitive advantages. In September 2024, Grandata, Inc. was acquired by Evertec, Inc. from NXTP Ventures and Ax Ventures, with specific financial terms undisclosed.

The acquisition is expected to catalyze the development of new product offerings and expansion into additional markets, although detailed plans on geographical targets and upcoming product launches have yet to be disclosed.