Gowento SAS

Gowento SAS is a technology company specializing in mobile wallet solutions that enhance customer engagement and brand loyalty through digital platforms. Founded in 2015 and headquartered in Paris, France, Gowento SAS focuses on delivering innovative mobile wallet applications. The company was acquired in November 2018 in a deal that involved Splio, a portfolio company of Amundi Private Equity, BNP Paribas Private Equity, and Bpifrance, with financial terms undisclosed. Sébastien Alexandre is the founder of Gowento, bringing experience from his previous ventures to lead the company.

Gowento SAS offers mobile wallet solutions that allow businesses to engage customers effectively through applications on platforms such as Apple Wallet, Google Wallet, and Samsung Wallet. These solutions enable customers to manage loyalty points, access coupons, and receive event invitations, serving as a pivotal digital hub for customer retention. The company's clientele spans diverse sectors, including retail, e-commerce, and telecommunications, primarily operating in Europe and North America. Gowento SAS generates revenue through a subscription-based model, where businesses pay for access to its marketing automation and customer engagement platforms.

The pricing structure includes tiered subscription plans tailored to the unique needs of companies, allowing flexibility based on user count and feature utilization. This transactional framework supports clients in enhancing their customer acquisition and retention strategies through automated push notifications and loyalty program digitalization. Looking ahead, Gowento SAS plans to enhance its product offerings with new features aimed at improving customer engagement, although specific product launch dates have not been disclosed. The company is also targeting expansion into additional European markets and potential forays into North America, leveraging insights from its acquisition by Splio to strengthen its market presence.

The recent acquisition funding will support these initiatives, particularly in enhancing product development and market outreach efforts.