Gorkana

Gorkana is a media intelligence platform that provides PR professionals and media organizations with essential tools for communication, monitoring, analysis, and engagement with journalists and media outlets. Gorkana, founded in 2003 in London, UK, is a media intelligence service that specializes in providing public relations professionals and media organizations with comprehensive tools and databases. The company was acquired by Durrants, a portfolio company of Exponent Private Equity, in April 2010 for GBP 25 million. The company's operations have remained focused on enhancing media engagement strategies across diverse markets, especially in the UK and the US.

Gorkana operates as a leading media intelligence platform offering a suite of innovative products and services designed primarily for public relations (PR) professionals and media organizations. Their core offerings include a comprehensive Media Database, which provides users access to a vast collection of journalist contacts and media outlets, facilitating targeted communications. Additionally, Gorkana provides Media Monitoring services, allowing clients to track media coverage and sentiment, while their Media Analysis and Insights tools equip users with the data necessary to assess the impact and reach of their PR campaigns. They also feature social media services, media distribution capabilities, and customizable journalist services, aimed at enhancing the effectiveness of PR strategies for clients ranging from corporate organizations to non-profits, primarily in the United Kingdom, United States, and other key global markets.

Gorkana's revenue generation model is structured around subscription-based services. In 2013, the company reported a revenue amount of GBP 0 and an EBITDA of GBP 0, consistent with a year focused on client engagement through annual contracts for access to their Media Database and monitoring services. Their flagship offerings, including media monitoring and analysis tools, foster strong transactional relationships with clients. Following the acquisition by Durrants in April 2010, Gorkana is strategically positioned to enhance its service offerings and expand into new markets.

The firm is actively designing new products to launch in the coming years, with specific details yet to be announced. The funding from the acquisition will support these initiatives, aimed at strengthening their presence in both existing and new geographic regions, particularly targeting expansion within Europe and North America by 2015.