Goomer

Goomer is a technology company specializing in digital menu solutions that enhance dining experiences and streamline restaurant operations through innovative tools such as QR code menus and self-service kiosks. Founded in 2014 in Sao Paulo, Brazil, Goomer operates in the realm of digital solutions for restaurants. The company has successfully completed 3 funding deals, with the most recent being a Series A round on May 21, 2021, in which they raised BRL 15 million from investors including Aimorés Investments and DOMO Invest. The founders, Felipe Sardo and Rafael Laganaro, have leveraged their experience to create a robust platform for dining establishments.

Goomer offers a comprehensive suite of digital menu solutions designed to enhance the dining experience and streamline restaurant operations. Their core product offerings include a Digital Menu for Delivery, a Tablet-based Menu for in-house dining, a self-service Kiosk, and a QR Code-based menu system. These solutions allow customers to place and manage their orders efficiently via smartphones or tablets, eliminating the need for traditional waitstaff intervention during the ordering process. Goomer primarily targets restaurants of all sizes, including small establishments and large franchises, and serves a diverse client base that includes both local eateries and larger chains.

The geographical markets for Goomer's products extend beyond their home region, with implementations across various international markets where demand for streamlined dining solutions is on the rise. Goomer's revenue generation model is primarily based on subscription plans for their digital menu services, catering to various types of clients, including restaurants and food service providers. Each restaurant pays a recurring fee that grants them access to the digital menu platform, which includes features like customizable menu options, integration with point-of-sale systems, and automated order processing capabilities. The structure of these transactions involves a direct relationship with clients, wherein Goomer provides ongoing support and updates for its digital solutions.

Specific pricing plans are tailored based on the needs of each restaurant, ensuring that clients find a service tier that fits their operational scale and budget. Goomer’s flagship offerings, such as the Digital Menu for Delivery and the QR Code solution, enhance customer engagement and operational efficiency, contributing to the company’s growth in the competitive food service industry. In May 2021, Goomer raised BRL 15 million in a Series A round led by new investor Bridge One, with participation from returning investors DOMO Invest and Aimorés Investments. The funding will be utilized to support the evolution of Goomer's omnichannel platform, hire new staff, and expand its value proposition.

The company aims to design and launch new products that will cater to a broader audience and plans to expand into new geographic regions, targeting markets where demand for digital dining solutions is increasing.