Goodzer

Goodzer provides an innovative advertising platform that specializes in generating exclusive inbound call leads for home service companies, primarily in HVAC, plumbing, and electrical sectors. Goodzer offers an advertising platform focused on generating live call leads for businesses in the home services sector. Founded by Artem Zarutskiy, the company is headquartered in Reston, US. In January 2012, Goodzer raised USD 0.

65 mn in Seed funding from individual backers. Goodzer specializes in providing exclusive inbound call leads tailored for home service companies, focusing mainly on industries such as HVAC, plumbing, and electrical services. Their sophisticated advertising platform utilizes proprietary AI-based technology to generate live call leads from potential customers searching for specific home services. The service operates by placing targeted ads on major search engines and local directories, capturing inquiries from consumers.

Once a consumer dials a dedicated call tracking number from an advertisement, the call is redirected to the client's business phone in real-time, allowing them to connect directly with potential customers. Goodzer primarily serves businesses in the United States and Canada, covering diverse geographical markets, including urban and suburban areas where home service demand is high. Goodzer's revenue is generated through a pay-per-call model, where clients are charged specifically for valid leads pertaining to their advertised services. Clients deposit funds into their Goodzer accounts, which are utilized to pay for each call received from interested consumers.

This model allows businesses to manage their advertising budgets effectively, incurring costs only for calls relevant to their services. Goodzer's pricing is competitive within the home services industry, enabling customers to set monthly budget caps for their campaigns. The company ensures that the calls directed to clients are exclusive and not shared with competitors, reinforcing the value of the leads generated through its advertising platform. Goodzer plans to leverage the USD 0.

65 mn raised in January 2012 to enhance its advertising platform and expand into new geographic markets, specifically targeting additional urban areas in the United States and Canada by 2013. The funding will support the development of new features and improvements to their AI technology, helping to improve lead generation efficiency and client satisfaction.